H&M Conscious Collection Featuring Vanessa Paradis

With the cold and snowy weather here in the UK at the moment, the only thing that has been keeping me going is the thought that spring is right around the corner. Besides the sunshine and happier faces that come with spring, the H&M Conscious Collection is yet another thing to look forward to during the season. For this year's collection, the high street giant teamed up with French actress and singer Vanessa Paradis to be the face of the 2013 Conscious Collection. The collection is yet to be revealed, but watch below a video of  behind the scenes footage of making the campaign film directed by Johan Renck.

What a beautiful woman! And lucky one might I add (hello Johnny Depp!). But seriously, can't wait to see this year's collection!


Anoud x

Christmas Gift for Her: Stella McCartney Biodegradable Heels

Stella McCartney has always shown her dedication to sustainability and environmentally friendly fashion by proving to the industry that you do not need to slay a crocodile to create luxurious items. With Christmas right around the corner, I thought it would be a good idea to talk about her biodegradable shoes for Fall/Winter 2012, as they may be something some of you would consider gifting the special fashion-savvy girlfriend/friend/wife/sister etc,..

Stella's cruelty-free kicks were first spotted on the runway of Paris Fashion Week back in february, and they are made of pleather and faux-croc with soles made from Aspinat, which is a biodegradable thermoplastic made from natural and renewable raw materials. The shoes are unconventionally beautiful with a strong contrast between the chunky white sole and the dark upper  sole.

Shop the collection here!

Happy guilt-free Christmas shopping!

Anoud x




Images: stellamccartney.com, ecouterre.com

"Sophisticated Sustainability"

I first spotted these watches at Bloomingdale’s in the Dubai Mall, and the key word when it comes to WeWOOD Timepiece watches is “Natural”. These eco-watches first emerged in Florence, Italy and are not made of any synthetic and toxic materials. But what is really so great about them is that for every watch that is bought, one tree is planted and so, you can surely feel that you are making a positive difference in the health of our planet!

When it comes to fashion, people are going to buy the product, whether it is eco-friendly or not because of the design and style. However, WeWood watches are statement pieces, being sophisticated and earth-friendly, having a positive impact in restoring Mother Nature.

Below are a few pieces from the WeWood time pieces Collection: 

For more, visit their website: http://we-wood.us/

Jazi xxx

(Source for images : http://we-wood.us/collections/collection) 

H&M for Water Summer 2012 Resort Collection

Our beloved H&M's latest project that aims to make it a more sustainable retailer is its summer resort collection, appropriately called: H&M for Water. The collection, made of sustainable materials such as organic cotton, Tencel, linen and silk, is inspired by Hawaiian style, featuring floral and palm filled prints.

25% of the sales prices will go to WaterAid, supporting the non-profit organisation's sanitation projects in Bangladesh, India and Pakistan, where most of H&M's clothing is produced. The collection is now available at 200 H&M stores worldwide and online. Shop the collection here!

Here are my favourites:

Love them all; such fun pieces perfect for summer and hitting the beach!

Anoud x

Images: hm.com

H&M Conscious Collection Spring 2012

It's spring time, and with that comes another colourful and gorgeous Conscious Collection from H&M. This year's spring collection for women, men and kids, made with 100% organic cotton and other sustainable materials, is dominated by blush coloured and on trend pastel frocks. The collection was unveiled early last week, after the gorgeous Exclusive Conscious Collection Red Carpet Looks for Spring '12 hit the fashion blogosphere by storm. Below are my favourites from the Spring 2012 Conscious Collection, which hits selected H&M stores April 12.

Which piece is your favourite?

xx

Anoud 

Images: H&M

H&M Conscious Party Collection Winter 2011

H&M never fails to amaze with their Conscious Collection, and their Conscious Party Collection Winter 2011 is no exception. As always, the collection is trendy, stylish and of course sustainable using materials such as organic cotton, recycled polyester and tencel.

Here's what Helena Helmersson, H&M's head of corporate and social responsibility had to say about the new Party Collection capsule: "For us, it's important that when they come to a store, whatever a customer chooses – if it's a Conscious item or not – they should feel that it's produced in a responsible way. We work hard and we're at the forefront of sustainability. But with these collections, we want to highlight it even more – these materials are extra sustainable!"

Shop the H&M Conscious Party Collection!


Happy green shopping!

Anoud x




Images: hm.com

The H&M Fall 2011 Conscious Collection

I have always loved all of H&M's Conscious Collections, because not only are they made from sustainable materials, but they are always very stylish & right on trend. This fall's collection, however, has got to be my favourite! Inspired by the 'sweet romance of Swedish folklore', the collection is very feminine and defined by beautiful pieces with delicate embellishment, gorgeous lace, and a floral print perfect for fall.

Here are my favourite pieces from the collection:

The white lace dress and skirt are, as Rachel Zoe would say, BA-NA-NAS!

The H&M Conscious Collection Fall 2011 will be available in selected stores starting from October 6, 2011.

xoxo,
 

Anoud

Images: H&M

Isla London's ASOS Shop: Ethical Fashion & Vintage Inspired Clothing Galore

Exciting news! Calling all conscious fashionistas, the new ethical fashion brand Isla London's ASOS shop is now up and running!

But first, here’s a little background on the brand:

Isla London was started by two friends, Lisa and Katy, who were on a mission to design a beautiful yet distinctive collection of vintage inspired clothes and accessories. Their debut womenswear collection revolves around prints, with unique and bold patterns. All the pieces and prints are exclusively designed by the brand’s creative team which is headed by Lisa.

The brand’s philosophy:

“Isla takes an active interest in ethical fashion and works towards using the most ethical option wherever possible. Isla produces in the environmentally friendly EU where all our factories from spinning, dying, printing and manufacture are Eco-Tex approved. Fabrics are Organic or made from materials which have minimum impact on the environment and can be easily recycled (or even better, for garments to become treasured vintage keep sakes in the future).”

Just this morning, the brand’s ASOS shop was launched, with beautiful vintage inspired clothing & eco-friendly gorgeous pieces at very reasonable prices! Visit the shop here.

For more info:

Isla London Facebook

Isla London Twitter

“Fashion Conscious and Eco Conscious without compromising on style.” LOVE!

Anoud xo

Image: Isla London Facebook

Vivienne Westwood's Fall Campaign Shoot in Nairobi

Vivienne Westwood continues to show us just how awesome she is! 

The fashion designer not only employed over 7,000 Kenyans to produce her Ethical Fashion Africa line, she also used some of them to model for her upcoming fall campaign when she was recently in Africa with photographer Juergen Teller. The fabulous Ms.Westwood posed alongside the people of Nairobi while modelling her own designs along with the eco-friendly bags that they created.

Beautiful collection, beautiful cause!

Anoud x


Images: viviennewestwood.co.uk