H&M Conscious Collection Featuring Vanessa Paradis

With the cold and snowy weather here in the UK at the moment, the only thing that has been keeping me going is the thought that spring is right around the corner. Besides the sunshine and happier faces that come with spring, the H&M Conscious Collection is yet another thing to look forward to during the season. For this year's collection, the high street giant teamed up with French actress and singer Vanessa Paradis to be the face of the 2013 Conscious Collection. The collection is yet to be revealed, but watch below a video of  behind the scenes footage of making the campaign film directed by Johan Renck.

What a beautiful woman! And lucky one might I add (hello Johnny Depp!). But seriously, can't wait to see this year's collection!


Anoud x

H&M Conscious Collection Spring 2012

It's spring time, and with that comes another colourful and gorgeous Conscious Collection from H&M. This year's spring collection for women, men and kids, made with 100% organic cotton and other sustainable materials, is dominated by blush coloured and on trend pastel frocks. The collection was unveiled early last week, after the gorgeous Exclusive Conscious Collection Red Carpet Looks for Spring '12 hit the fashion blogosphere by storm. Below are my favourites from the Spring 2012 Conscious Collection, which hits selected H&M stores April 12.

Which piece is your favourite?

xx

Anoud 

Images: H&M

H&M Conscious Party Collection Winter 2011

H&M never fails to amaze with their Conscious Collection, and their Conscious Party Collection Winter 2011 is no exception. As always, the collection is trendy, stylish and of course sustainable using materials such as organic cotton, recycled polyester and tencel.

Here's what Helena Helmersson, H&M's head of corporate and social responsibility had to say about the new Party Collection capsule: "For us, it's important that when they come to a store, whatever a customer chooses – if it's a Conscious item or not – they should feel that it's produced in a responsible way. We work hard and we're at the forefront of sustainability. But with these collections, we want to highlight it even more – these materials are extra sustainable!"

Shop the H&M Conscious Party Collection!


Happy green shopping!

Anoud x




Images: hm.com

The H&M Fall 2011 Conscious Collection

I have always loved all of H&M's Conscious Collections, because not only are they made from sustainable materials, but they are always very stylish & right on trend. This fall's collection, however, has got to be my favourite! Inspired by the 'sweet romance of Swedish folklore', the collection is very feminine and defined by beautiful pieces with delicate embellishment, gorgeous lace, and a floral print perfect for fall.

Here are my favourite pieces from the collection:

The white lace dress and skirt are, as Rachel Zoe would say, BA-NA-NAS!

The H&M Conscious Collection Fall 2011 will be available in selected stores starting from October 6, 2011.

xoxo,
 

Anoud

Images: H&M

Think Green, Dress White!

The h&m Conscious Collection is finally here!

I first posted about this eco-friendly Conscious Collection line by h&m a while ago on our facebook page, which follows in the footsteps of last year's beautiful Garden Collection. Now the 'Conscious Collection' is ready to hit stores on April 14, so keep an eye for this gorgeous and responsible line so you can indulge in a guilt-free shopping spree! Check out a few of my favourites below:

 

Besides the usual organic cotton that h&m uses, here are the other sustainable and green materials used by the label:

Organic linen
– is linen that has been grown without the use of hazardous chemicals
Recycled cotton
– is cotton made from textile remnants in production
Recycled polyester
- is polyester made from PET-bottles or textile waste
Recycled polyamide
– is polyamide made from fishing-nets or textile waste
Recycled wool
– is wool made from worn-out woollen garments and remnants of fabric
Tencel
- silk-like, renewable material which has been produced with minimized environmental impact.

The collection is, as usual, very reasonably priced and very affordable and is available for both women and men and kids as well, so there's something for everyone!

For the full collection and price list, click here.

For more information, check out h&m's facebook page here.

Happy GREEN shopping,

Anoud xx

Images: h&m (Hennes & Mauritz) facebook page.