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Thursday, 10 February 2011

My Biotiful Bag

I am absolutely in love with the 'My Biotiful Bag' at the moment! Everything from all the different styles, colours, and the statement behind it is amazing!

Here is the philosophy behind the My Biotiful Bag as stated in their website:
Green is the new black!
A line of accessories for the stylish eco-conscious citizen. Unpretentious, fun and practical bags that go anywhere – to the market or the office, on weekends or sporting occasions, around the city or to the beach. For men and women of all ages.

My biotiful bag is designed between Paris and Miami, with a truly international and modern spirit of environment, community, optimism, and style.
My biotiful bag is organic (“biologique”) because it is made of organic cotton. Our cotton is GOTS-certified (Global Organic Textile Standard).

My biotiful bag is green because all materials used are as natural as possible, recycled, or biodegradable, and our dyes are AZO-free (no heavy metals).

My biotiful bag is ethical because we work with factories that respect local labor laws on working conditions and safety, prohibit child labor, allow unions, and do not discriminate.

My biotiful bag is chic because it is stylish, easy, contemporary, and fun. My biotiful bag respects the environment, and is “biotifully correct”. A new range of wearable easy styles and colors will be introduced each season. The earth-friendly “it-bag” has arrived.

Our mission is to offer a line of fashionable and environmentally friendly accessories in practical and multifunctional styles at affordable prices. We want to make the environment a cleaner and safer place for all, by promoting and supporting organic farming and thereby ensuring safety conditions for those working in the cotton industry, one of the most toxic on the planet. Tens of thousands of deaths each year are directly linked to the cotton industry’s toxic destruction. My biotiful bag will help contribute to making our planet a better place to be. By wearing my biotiful bag, you raise awareness and support for organic cotton in style! Less waste, less pollution, better for the planet, better for the people…

Here's Kim Kardashian with her Biotiful Bag.

The bag comes in six different colours (pink,  orange, red, green, brown, & blue) and six different styles and sizes for different uses. There's the 'Weekend Bag' (in the first picture) and the 'Tote Bag' like Kim's, the 'Potfolio Bag', the 'Messenger Bag', and then the 'Large Flat Pouch' and the 'Small Flat Pouch'. Very practical & stylish that's for sure!

Shop the collection here and check out all the colours and styles.




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