Sustainable Fashion

Eco friendly clothing is becoming more and more popular and available from high end designers such as Stella McCartney and Behnaz Sarafpour to high street stores such as H&M.

Take a look here at the Stella McCartney website's dedicated section 'Green Me' where you can find tips and facts on how she stays green!

New York City-based designer Behnaz Sarafpour is a strong believer in eco-friendly fashion and since 2008 she has been incorporating organic procedures into her collections.

According to Behnaz: "We believe that eco friendly clothing can be luxurious and not hippy or grungy. We are eco friendly from the beginning of the procurement of materials all the way to the end. The fibers that are selected for the fabrics are harvested naturally. The process to gather all materials is done organically in a way to not harm our environment. In addition when we have to use dye in our clothes we use all natural dye from plant derivatives."

For more information, check out her facebook page here.

And finally, take a look at H&M's latest sustainable style collection for Spring 2011 here. They always seem to have eco-friendly clothing and my favourite was from last Spring, 'The Garden Collection' (pic below). And when in the store, you can spot the items that are eco-friendly from the green tags which explain their sustainability.

And this year's take on sustainable style:

What are you waiting for? Treat yourself to a guiltless shopping spree!!!


Happy shopping,

Anoud x


Images: h&m and news.boisell.com